Privacy policy

OVERVIEW

This Privacy Policy explains how Yumwoof Natural Pet Food Inc. (“Yumwoof”, “we”, “us”, “our”) collects, uses, discloses, and retains personal information when you visit yumwoof.com.

INFORMATION WE COLLECT

We collect information you provide (contact details, orders, communications), information collected automatically (IP address, device data, site usage), and information from service providers consistent with consent and applicable law.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, SDKs, and similar technologies for required site functionality, analytics, advertising, session replay, and personalization.

Certain analytics and advertising technologies may load automatically when you visit the Site, including technologies operated by our service providers and their downstream partners (such as audience measurement, attribution, or advertising partners). These technologies help operate, secure, and measure our services. You can manage your preferences for analytics, advertising, personalization, and other non-essential technologies through our cookie/consent manager at any time.

We use our consent management platform to provide transparency, preference controls, and consent logging. Where required by applicable law, we obtain affirmative consent for non-essential tracking technologies before sharing personal information with third parties.

HOW WE USE INFORMATION

We use information to fulfill orders, provide support, prevent fraud, improve the site, communicate with you, and measure advertising performance consistent with your consent.

HOW WE DISCLOSE INFORMATION

We disclose information to commerce infrastructure providers (including Shopify), payment processors, fulfillment partners, support tools, analytics and advertising partners (as permitted by your preferences and applicable law), and legal authorities when required.

THIRD-PARTY SERVICES WE USE

Tag Management: Google Tag Manager
Analytics: Google Analytics, Amplitude
Advertising: Google Ads, DoubleClick, Microsoft Bing Ads (UET), Bing Shopping, Meta Ads, Klickly
Email & SMS: Klaviyo, Attentive
Marketing Tools: GoAffPro, ReConvert, ProofFactor, ONE
Support: Gorgias
Embedded Content: YouTube, Opinew

CALIFORNIA PRIVACY RIGHTS

California residents may request access, deletion, or correction and may opt out of the sale or sharing of personal information for cross-context behavioral advertising via the “Do Not Sell or Share My Personal Information” link or cookie settings. We honor Global Privacy Control signals where applicable.

DATA RETENTION

We retain information as necessary for operations, legal compliance, dispute resolution, and enforcement.

MINORS

The Site is not intended for individuals under 18.

CHANGES

We may update this Privacy Policy from time to time.

CONTACT

Questions or requests may be sent to woof@yumwoof.com.