LEARN HOW OUR FOOD IS DIFFERENT
completely rethought dog nutrition to create personalized nutrition plans that show results.
personalizes your dog’s health
We’re a group of tech executives obsessed with dog nutrition—helping take the stress out of finding the right food for your dog so they can live healthier.
Our founders (who are long-time friends) applied our data analytics skills to understand what ingredients are tied to real health results in dogs. We use this data to offer personalized nutrition plans for your dog based on their breed and health needs.
Expertise delivers real results
We understand how a dog's body works down to the most detailed levels (i.e. how molecules move through their body) so we can be sure our ingredients really provide the functional benefits we claim. We studied thousands of clinical studies and even learned how to use dog food formulation software to go way beyond existing brands.
Our unique knowledge helped us work rethink dog nutrition with the world's best veterinary nutritionists. That's why you'll find so many differences in 
food. We did the obsessive research needed to give you peace of mind you made the best choice for your dog.
Plan for your breed's health risks
The personalized meal plans 
recommends for your dog are based on an extensive analysis of the most common health issues in each dog breed.
Based on the information you give us when taking our personalization quiz, we provide a nutrition plan made to improve your dog’s long term health and lifespan.
Ingredients Backed by clinical studies
We never compromise on the ingredients we put in our dog food—every one is intentionally selected and backed by 250 clinical studies from the National Institutes of Health.
All of our nurtrition plans represent a biologically appropriate diet fitting our detailed requirements -including low card macros, anti-inflammatory omega-3 ratios, no simple carbohydrates, no peas or legumes, GMO-free, air-drying and much more.
- Meat Meals
- Legumes
- Sugar
- Safflower Oil
- Rice
- Gluten
- Green Beans
- Preservatives
- Potato
- Soy
- Canola Oil
- Extruders
- Peas
- Wheat
- Sunflower Oil
- GMOs
Our food
with Daymond
Learn more about the benefits of natural dog food in our candid conversation with Shark Tank’s Daymond John.
See improvement in 21 days, or work with our nutritionists to find the right food. If we don’t, we’ll give you your money back. We do everything we can to make trying risk-free for you.
