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The Science

Every single one of our ingredients were picked specifically to provide important nutrients and health benefits.

All ingredients are sourced and manufactured in the USA  🇺🇸

Every single one of our ingredients were picked specifically to provide important nutrients and health benefits.

Goji Berries - In 2006, scientists at the School of Food Science and Technology of the XingJiang Agriculture University tested the anti-oxidant effects of Goji Berries versus vitamin C on older mice. The polysaccharides from the Goji Berries helped to compensate for “the decline in total antioxidant capacity, immune function and antioxidant enzymes” [ref]. The polysaccharides were also found to fight free radicals.

Chia SeedsIn animal and human studies, omega-3 fatty acids have shown a beneficial effect on cardiovascular health (lowering cholesterol, regulating heart rhythms and blood pressure, preventing blood clots, decreasing inflammation). The fiber in chia seeds is mainly soluble fiber and mucilage, the substance responsible for the gluey texture of moistened chia seeds. These fibers may help to lower LDL cholesterol and slow down digestion, which can prevent blood sugar spikes after eating a meal and promote a feeling of fullness.

QuinoaThree-Quarter of a cup of quinoa provide 8 grams of protein - very similar to 1 cup of yogurt, and about double the amount of protein in an equivalent amount of wheat or brown rice. Equally important, within these 8 grams of protein are plentiful amounts of many amino acids (the building blocks of protein). In fact, for all amino acid requirements set forth by the World Health Organization (WHO), quinoa provides between 70-360% of each required amino acid (using the milligrams/gram standard put forth by the WHO). When combined together, the high total protein content of quinoa and its outstanding amino acid composition make it a fantastic source of plant protein in any meal plan.

Oats - Whole oats are high in antioxidants and beneficial plant compounds called polyphenols. Most notable is a unique group of antioxidants called avenanthramides, which are almost solely found in oats (Source). Avenanthramides may help lower blood pressure levels by increasing the production of nitric oxide. This gas molecule helps dilate blood vessels and leads to better blood flow (Source). In addition, avenanthramides have anti-inflammatory and anti-itching effects (Source).

Seaweed - Antioxidants in seaweed can make unstable substances in your body called free radicals less reactive (Source). This makes them less likely to damage your cells. Furthermore, excess free radical production is considered to be an underlying cause of several diseases, such as heart disease and diabetes (Source). In addition to containing the antioxidant vitamins A, C and E, seaweed boasts a wide variety of beneficial plant compounds, including flavonoids and carotenoids. These have been shown to protect your body’s cells from free radical damage (Source). A lot of research has focused on one particular carotenoid called fucoxanthin, present in seaweed. Fucoxanthin has been shown to protect cell membranes better than vitamin A (23).

Coconut Oil - Coconut oil is high in certain saturated fats. These fats have different effects in the body compared with most other dietary fats. The fatty acids in coconut oil can encourage the body to burn fat, and they provide quick energy to the body and brain. They also raise HDL(GOOD CHOLESTEROL) in the blood, which may help to reduce heart disease risk. Most dietary fats are categorized as long-chain triglycerides (LCTs), while coconut oil contains some medium-chain-triglycerides (MCTs), which are shorter fatty acid chains (Source). When you eat MCTs, they tend to go straight to the liver. The body uses them as a quick source of energy or turns them into ketones. Ketones can have powerful benefits for the brain, and researchers are studying ketones as a treatment for epilepsy and Alzheimer's disease.

EggsAnd the study conflicts with past results. Numerous studies suggest eggs are good for heart health. One previous analysis of half a million adults in China, published in 2018, even found the exact opposite: egg consumption was associated with lower risk of heart disease. Those who ate eggs every day had an 18% lower risk of death from heart disease and 28% lower risk of stroke death compared to those who didn’t eat eggs.

Beef LiverOver one-quarter of beef liver is made up of protein. Moreover, it's very high-quality protein, as it provides all of the essential amino acids. Amino acids are the building blocks that make up proteins. Some amino acids can be made in the body, but those known as essential amino acids must come from food. A high protein intake has been shown to help with weight loss, as it reduces hunger and appetite. Additionally, protein has been found to satisfy hunger better than fat or carbs (Source).

CarrotsCarrots offer many plant compounds, including carotenoids. These are substances with powerful antioxidant activity that have been linked to improved immune function and reduced risk of many illnesses, including heart disease, various degenerative ailments, and certain types of cancer (Source). Beta carotene, the main carotene in carrots, can be converted into vitamin A in your body. However, this conversion process may vary by individual. Eating fat(like coconut oil) with carrots can help you absorb more of the beta carotene (Source).


Blueberries are rich in antioxidants and beneficial plant compounds, including:

  • Anthocyanins. These antioxidants give blueberries their color and may reduce your risk of heart disease (Source).
  • Quercetin. High intake of this flavonol has been linked to lower blood pressure and a reduced risk of heart disease (Source).
  • Myricetin. This flavonol may have a number of health benefits, such as helping prevent cancer and diabetes (Trusted Source).

Butternut Squash - Butternut squash is rich in vitamin A and is also rich in vitamin C - a water-soluble nutrient needed for immune function, collagen synthesis, wound healing, and tissue repair (Source). Both vitamins A and C work as potent antioxidants in your body, protecting your cells from damage caused by unstable molecules called free radicals.

Vitamin E is another antioxidant in butternut squash that helps protect against free radical damage and may reduce your risk of age-related conditions, such as Alzheimer’s disease (Source). This winter squash is also packed with B vitamins — including folate and B6 — which your body needs for energy and red blood cell formation.

As you can see, our ingredients are chosen specifically to help keep your dog in the best health possible. There are no fillers. There are no seven-syllable unhealthy preservatives. Just exactly what your dog needs to not just live. But thrive.