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Press Kit

Press Kit

Do you want to write about Yumwoof? We have compiled assets below that may help.

Thank You

Hello! We appreciate you covering us, helping us spread our mission to improve the nutrition of dogs around the country.

Our company believes dogs deserve better food than burnt brown balls.

We've created some guidelines to help you use our brand and assets, including our logo, content and latest updates. Feel free to reach out with questions for our co-founders.

-Yumwoof Team

Company Description

Yumwoof Natural Pet Food is an innovator in the dog food market with its Perfect Kibble product, a soft and chewy fresh kibble made with high quality super foods. The company is paving the way for improved pet nutrition, creating the "fresh kibble" genre of dog food. https://yumwoof.com/

Copy/Paste Quotes

Yumwoof co-founder Jaron Lukas says:

β†’ "We believe that burnt brown balls sold by most manufacturers are unhealthy for dogs and strive to bring natural ingredients back to dog bowls everywhere."

β†’ "Large pet food corporations have fooled the public for over 100 years, marketing the lowest quality animal feeds as a healthy pet food. We are offering customers a better alternative."

β†’ "The idea that dry kibble is good for dogs is false. It's a marketing lie created by the large, industrial pet food compamies in the 1950s. We think consumers now see through this and are offering a high quality product catering to them."

Company Story

Yumwoof was born out of necessity. Its Head Chef had fallen on hard times and could no longer afford to feed his dogs the high end kibble he had been feeding them for years. With the input of his local veterinarian and pet nutritionist, he created a healthier alternative reflecting the latest science in pet nutrition. The result was Yumwoof Perfect Kibble, the healthiest shelf-stable dog food on the market today.

Yumwoof Rescue Partners Program

Yumwoof donates 1% of all pet food sales to no-kill animal shelters as part of its mission to create pet lifesaving communities across the country. It partners 501(c)(3) no-kill animal shelters, rescue groups and other humane organizations as part of its Yumwoof Rescue Partners Program, primarily targeting animal-abuse cases.

Company Founders

Yumwoof was co-founded by long-time friends Jaron Lukas, Raymond Bailey and Yo Sub Kwon. They are serial entrepreneurs who have previously developed notable venture-backed tech companies, including Coinsetter (acquired by Kraken) and LaunchKey (acquired by TransUnion). Their motto is: "Always put customers first."

Jaron Lukas

Ray Bailey

Yo Sub Kwon


Product Photos

Let's Chat

We want to chat with you about the pet food industry and how it's changing. Drop us a line at woof@yumwoof.com.

Contact Our Team