Press Kit
Company information, founder biographies and images for editorial use.
About Yumwoof
Yumwoof Natural Pet Food is an Austin-based company making Butcher Quality™ air-dried dog food, meal mixes and supplements. Founded by Jaron and Ana, the company creates recipes built around premium proteins, healthy fats and whole food nutrition.
Its approach grew out of years spent researching nutrition, inflammation and gut health. Yumwoof combines carefully sourced ingredients with minimal processing, while working to make premium dog food more affordable without compromising its ingredient standards.
Our Products
Yumwoof’s Ancestral Blend air-dried food comes in Land & Sea, Wild Caught Fish and Turkey recipes. The company also offers Perfect Kibble, DIY meal mixes and supplements.
Air-drying creates a shelf-stable food that is easy to serve without thawing or refrigeration.
Jaron & Ana, Co-founders
Jaron and Ana founded Yumwoof after their own experiences with health and nutrition led them to take a closer look at what they were feeding their dog, Sherlock. They set out to create the food they couldn’t find: recipes inspired by nature and informed by science, with premium proteins, healthy fats, nutrient-dense organ meats and minimal processing.
Today, their commitment remains the same: create food they would proudly feed their own dog every day.
Jaron Lukas, Co-founder & CEO
Jaron Lukas is the co-founder and CEO of Yumwoof Natural Pet Food and author of The Canine Cocomega Effect, which examines research on dietary fats, the gut microbiome and canine health.
Previously, he founded Coinsetter, acquired by Kraken in 2016. He began his career in investment banking at J.P. Morgan and graduated from Rice University. He lives in Austin, Texas.
Media Assets
Open an image below to access the full-size file. For additional images, product samples or interview requests, contact our team.
Media Contact
For company information, product samples and interviews with our founders, email woof@yumwoof.com.